Guinness World-Record tumbles with a Heavenly Cupcake Tower – Rich Products Corporation Africa

Guinness World-Record tumbles with a Heavenly Cupcake Tower

 

Because of our passion for people, we at Rich’s Africa partnered with Cupcakes 4 kids with Cancer in support of Childhood Cancer month in September. Our goal: To break the Guinness World Record for the tallest cupcake tower. This would turn out to be no easy feat since the previous record for the tallest tower was set at 8 meters. This meant that our tower would need to reach a height of 10 meters, requiring a whopping 6000 cupcakes and enough Buttercreme® icing to top and decorate them all!

Not only was the record shattered, Cupcakes 4 kids with Cancer also managed to raise R600 000 during the course of the event to support children in need.

The RichTech® team had their work cut out for them but they were definitely up for the challenge if it meant setting a record that would create awareness for such a great cause! Not only was the record shattered, Cupcakes 4 kids with Cancer also managed to raise R600 000 during the course of the event to support children in need. All 6000 cupcakes were donated to various children’s charities afterwards so not a single one went to waste.

Many words come to mind, but “Successful” and “Spectacular” are certainly the ones that best capture the sweet essence of this record-breaking day!

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